If I didn't know I was at a REALTOR conference, I'd swear they were just normal people! All joking aside, it's fun to get away from the crowd back home and just learn and absorb new knowledge. I was bound and determined to put this time to good use and I did. So here's what I learned (among other things)--
Learned about a "fascination" technique...about making a good first impression during the first few seconds. Our websites, especially our mobile websites have to capture someone's attention to keep them there. This also pertains to greeting someone in person. I remember this saying..."if them liking you was going to determine if your kids ate next week, would you greet them differently?" Boy, we can all relate to this one! I learned years ago to smile (or at least put a friendly look on your face) when you go anywhere, and people smile back at you!
Every day is sunny...some days it just depends on the cloud cover. That might be a good Facebook post!
Learned some cool photo taking techniques. It's odd that there are so many poor quality photos on our real estate sites these days...what with programs that can touch up your photos. I always wonder if the seller is seeing their listing online and approving. I learned how to have that blue sky in the background behind the house! Pretty awesome stuff!
I've learned that technology tools change frequently and to learn to use what works. In 5 years we will probably rely on technologies that have yet to be invented!
We (at Advantage Real Estate) invest in technology to promote our listings in the best light...Would a Virtual Tour/Floor Plan help sell YOUR home? We have had the opportunity to help put many buyers into a new place to call home that have told us it was BECAUSE of the floor plan/tour that they felt confident enough to purchase the home. They got the support from loved ones back home, from their spouses deployed overseas, etc.
Had some fun eating out too! Went to a restaurant in Tampa (while visiting my sister) that was featured in "Diners, Drive-ins and Dives!" Universal Studios one night too. Always good to come back home! There's no place like home!
